Cookies
Cookie Policy.
Moka Theory uses Google Analytics to understand aggregate site use, with consent controls for visitors in Europe.
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Analytics and regional consent
Moka Theory uses Google Analytics 4 with measurement ID G-PJRE2WPV1Q to understand aggregate traffic and site use. Visitors detected in Europe are asked to allow or reject optional analytics before the Google Analytics script is loaded. Outside Europe, analytics loads automatically unless the visitor has already rejected it.
The consent choice is stored in the browser's local storage under moka-theory-analytics-consent-v1. Visitors can reopen the choice at any time through “Cookie settings” in the footer.
Strictly necessary infrastructure
Cloudflare provides hosting, delivery, and security. Some Cloudflare products can use strictly necessary cookies for functions such as security, load balancing, or bot management. Whether a particular cookie is set depends on the Cloudflare features enabled for the deployed site; Moka Theory does not use these cookies for advertising or audience profiling.
Google Analytics storage
When analytics is active, Google Analytics may set identifiers including _ga and _ga_<container-id>. These commonly persist for up to two years, subject to the site's Analytics configuration and browser controls. Advertising storage, ad personalization, and ad-user-data consent are disabled in this integration.
Browser controls
You can inspect, block, or delete cookies and site data through your browser. Rejecting optional analytics does not remove or restrict any Moka Theory content. Blocking strictly necessary infrastructure may affect site delivery or security.